We were asked by Skills for Care to come up with a concept to advertise apprenticeships in the care sector to 18-25 year olds. We had to show that the life of a carer was not what people imagine, it is in fact a dynamic, fun role that not only supports someone to live their life, it also enriches the carers life.

Our Approach

We decided a very stylised look for this film would be the best to engage and interest 18-25 year olds so we shot everything hand held and kept a very shallow depth of field to isolate the action we were focusing on. We decided to grade the film with a faded 70’s look which was very fashionable during that time. finally, we licensed a very ‘Apple’ sounding audio track to make it resonate with the target audience.


Package type : Bespoke

Pre-production time : Around 8 weeks

Filming time : 3 days

Post production time : around 8 weeks

Usage : Displayed online, at expo’s and shown in cinemas

“I Care” Advert was last modified: September 11th, 2015 by Martyn